It’s one thing to make a mistake because you didn’t know was a mistake – it is something else entirely to make a mistake, only to realize that you should have known you were making it.
Unfortunately, this is often the case with social media.
Social media evolved so quickly that many Internet marketers learned the basics and immediately lost sight of them as their strategies became more complex.
Here is a quick review of the 7 most basic social media tips that everyone knows but constantly ignores.
1. Social, Social, Social
It is amazing how many Internet marketers tried to take the social out of social media.
Managing multiple social networking sites is difficult, to say the least, which is why leveraging automation is commonplace.
While certain tasks can easily and effectively be automated, you can’t automate being social.
There are certain things which will always have to be done manually.
2. Your Primary Presence Should Always Be in Your Control
Facebook Fan Pages, Pinterest Boards, and similar social media assets have become key pieces in a variety of online marketing strategies.
While they are important assets to leverage, it is important to ensure your primary online presence is always 100% in your control.
This is the only way to protect your long-term future.
For example, starting a private membership area on Facebook is a “neat” idea, but there is no guarantee Facebook won’t change their rules and leave you out in the cold.
3. Create a Social Media Policy
To minimize the risk of you or your staff from making a mistake on your business’s social media account, it is important to create an official social media policy.
This minimizes the risk of inappropriate information accidentally being shared with the public.
The three areas of emphasis should be security/proprietary information, public relations, and human resource issues.
4. Create a Detailed, Repeatable Process
The fundamentals of a successful social networking campaign rarely change.
To truly leverage social media it is important to create and document a detailed, repeatable process.
Not only does this allow you to test different strategies to determine what is most effective, but also allows you to identify any tasks which can be automated.
5. Develop Clear Goals
As with all online marketing strategies, it is impossible to gauge your results without clear goals.
A common problem is deciding what metrics are most important to track.
The most important metrics vary from one type of campaign to the next.
Only by developing clear goals can you determine which metrics are the most valuable to your efforts.
6. Your Strategy Must Continually Evolve
The way people engage in social networks is continually evolving.
To keep up, your social media strategy must evolve as well.
The biggest mistake you can make is assuming that anything online will remain stagnant – especially social media.
7. Stay in Context of the Current Conversation
To ensure your social media message is accepted by your potential audience is important to stay in the context of the current conversation.
For example, you don’t want to start promoting a health product in the middle of a conversation about Harry Potter.
Best case scenario, you get labeled as a spammer – worst-case scenario your profile gets banned from the site.
Developing and implementing an effective social media strategy is only as difficult as you make it.
Simply following the basic tips and guidelines will create a solid foundation for your social media strategy to grow.
The key is not only knowing the basics but also making a conscientious effort not to forget them.