Blogging as a business model is almost as old as the internet, so it is no surprise that it still holds appeal to this day.
There are many reasons for this. Whether there’s the need to make extra money or a desire to express yourself in an open format, blogging is digital version of Old Faithful.
However, I will be talking to YOU, the budding entrepreneur looking to earn a little extra money on the side.
Blogging as a side hustle can absolutely work IF you do your topic research well and come to the realization that you are putting out content to help people in your target market!
Now, I am not going to do the “Pollyanna” thing and tell you that it’s the best way to go and that everything will be ok. You will struggle at times and success depends on planning, execution of the plan, and sometimes a little luck.
It also depends on how fast you need extra income.
If you need to pay a bill this month, then you should look at being a freelancer. Fiverr, Lyft, Instacart, etc. are good places to go for the “I need money in a few days so they won’t disconnect the electricity” type of hustles.
You will need a long-term vision as it can take months for a blog to take off. Despite that, it is the foundation that you can build a true business from. More so than just about any other side hustle.
Also, like any business endeavor, most blogs fail.
Most businesses of ALL types fail.
Most likely, your first blog will fail!
There are too many people touting their “surefire” way of making money with a blog. I implore you to put the fantasy aside!
There’s going to be a lot of hard work and long stretches where you’ll wonder why you are spending the time.
That’s the entrepreneur’s journey!
OK, hopefully, I’ve scared off the “easy riches” crowd at this point.
Let me give you some pros and cons that you can ponder to see if the whole blogging thing is for you.
The Pros Of Being A Blogger
People, more than ever, are looking for answers to there questions online. Think of the types of questions surrounding your topic (who, what, where, when, why, how, how to, can, are, best, review, etc.).
These are searches that take them to articles and videos that help them solve problems, big and small.
There are an almost endless number of topics to write about. Just be sure that what you put out is great! There is a way to determine this but that is for another time
Easy To Start
Blogging has a very low barrier of entry. You could spend $30-40 on a domain name and hosting for a year.
On top of that, there are platforms that are really easy to set up and use like WordPress.
Long Term Benefits
You are creating a true business asset with your blog. A site with growing traffic and revenue can be sold for several multiples of the annual revenue.
A well built blog can reach the point where it doesn’t take much effort to earn revenue. Again, this takes time and good strategy but is within reach
There are many well established ecosystems where you can sell your site if you choose. There aren’t too many side hustles that give you that prospect.
Most of them can’t grow up from being a “hustle.” Nothing wrong with that. It just about what you are looking to accomplish.
The Cons of Blogging
Building Consistent Habits
Ok, gut-check time.
Blogging can take a long to get traction and this assumes you’ve been creating great posts targeting the right audience, and answering the right questions.
Even with the perfect formula, it can take months to really move the needle. If you cant commit to at least a 12 months of consistent activity then blogging probably isn’t going to be right for you.
I would argue that poor topic selection is by far the #1 reason that blogs fail.
There is an art and science to topic selection and it can take some time to learn. Once you learn the formula, it can be gangbusters.
Many would-be bloggers pick angles of topics that they have about a snowball’s chance in hell of showing up for in a Google search because of how competitive it is.
Also, people tend to make their blogs all about them. It becomes the “web log” of old in that it’s just a glorified diary.
Shiny Object Syndrome
Early on as you are building momentum, there will be a growing voice of dread telling you that there are all these other things you need to learn to make the blog successful!
You’ll hear that you need to promote your posts on social media…
You’ll hear that you need to buy “backlinks” to rank better on Google…
You’ll hear that you need to build an email list because “the money is in the list”…
There are all DISTRACTIONS!
Put down the credit card and take a breath.
It’s easy to get caught up in the hoopla.
I know, I know. That webinar presenter was reaaaaally convincing.
You’ll need to focus, focus, and focus some more. Repeat this mantra..
Buying more courses does not equal success in your business. These courses will only confuse me.
Say it again….
Just research, write, repeat!
FAQs On The Blog Hustle
Yes. Blogs can take months to get traction but they can earn a lot of revenue if they are built on a solid foundation.
There are so many that can make great money so it really comes down to what problems are you helping people solve. That is the first thought. The second thought is monetization which can be done through many methods including advertising and affiliate sales.
No. The only people you will hear this from are typically those that want to sell you their convoluted alternative. In my 17 years of doing digital marketing, everything has supposedly died at some point, even social media, and yet, here we are…
In most cases, you can get started for $25 or so. No need for expensive hosting or software.
Yes, you could, but there is a skill to finding, testing, and managing freelancers. If you are just getting started, it will be better for you to write everything yourself. Especially if you have a very small budget to work with.
Hope you found this helpful. What do you think after reading this? Is blogging for you? Leave a comment below.